WEB DESIGN & DEVELOPMENT

web-design-servicesJustAddColor provides custom website design & web development services that help connect our clients with their target customers. Our creative web sites are very affordable, and built with the flexibility of future growth. Our firm grasp on technology enables us to build a website for you that is easy to manage and simple to navigate, we specialize in Flash, CSS, CMS, responsive web design, and custom programming. Our cutting edge design and style will make your website stand out from your competition.

 

 

INTERNET MARKETING & SEO

seographHaving an online presence is very important to your company’s visibility, accessibility and growth. Search Engine Optimization is valuable for your online business. Our optimization and internet marketing services will put you on top of your competition. We can make your site be easily found on Google and help you attract new customers to your business. Not only will a good placement on search engines give you long term results but it will save you a lot of time and money on advertisement.

 

 

CONTENT MANAGEMENT SYSTEM

CMSA content management system, also known as CMS is software that allows the end user to edit, publish and perform maintenance to their website. At Platinum Design, our content management system is designed to allow clients to make changes quickly and easily without the knowledge of html.

Our clients are given the option to perform their own web maintenance on their websites after we have completed designing it for them. With the use of CMS based sites, you can save money on performing your own updates and changes. If you are on a budget and want to take on managing your sites content yourself, then a CMS is what you need.

The benefit of using our CMS for your website is that no specialized knowledge is required on your end. The content is web based and database driven which allows you to make web updates immediately. We will train you and get you started on your content management website.

 

 

RESPONSIVE DESIGN

responsiveResponsive web design is a term that is used for modern websites. You might be wondering what it is all about and whether you need this technology on your website.

Responsive website design is a specific approach to developing a website. It is an approach that is aimed to offer visitors with the best viewing experience. It provides easy navigation with minimal scrolling and resizing with various devices. Essentially, your website automatically adjusts to match the screen size of the viewer. A website that is responsive will change the size of its content whenever your browser window size is changed or if you are viewing your website on a device such as a tablet or a mobile phone. This approach is also known as fluid web design. Responsive design has carried a lot of weight in web design and how we develop sites today. We have to keep in mind that contents will move depending on the screen size as elements will change.

You might be asking yourself, do you require a responsive website?

To answer this question, you need to look at your current website today if you have one. You need to consider your target audience, your customers as well as the industry you are in. You need to find out who is visiting your website or who the target group will be. You need to think about the device this group will be using to access your pages. With simple analytics you can discover rather quickly how your visitors are accessing your website. If it is mainly desktop computers then its likely that you will not need a responsive web site. However, if your visitors are from a wide variety of devices then it is important for you to have a website that is responsive.

 

 

SOCIAL MEDIA

social-media-servicesWith immense testing, refining and perfecting our social media techniques, we are comfortable to say we can offer you the best social media service in North America. Similar to search engines where visitors are looking for business’ like yours, social media sites provide a distinctive type of marketing connection. These are communities that provide people to discover your how your business is on a personal level without visiting you or your website directly. Due to the large population of people using social media sites like Twitter and Facebook, it becomes easy to reach a large audience within a short period of time. It is essential to create your own company page as well as advertise for free, directly towards your target audience.

Social media sites are full of people that are actively looking for information or updates from business’ like yours. It is important to take advantage of the resources available in the social medial environment. It also makes you stand out from your competition by showing your customers that you are keeping up with the trends of technology.

         Social Media Services offered

  • Build and design social media pages for Facebook and Twitter
  • Custom graphics for your business
  • Incorporate social media icons on your website
  • Research and post quality content that is relevant to your followers
  • Interact with your audience on a personal level
  • Encourage customers to post positive testimonials on your pages
  • Send potential leads or customers to your business

 

 

VIDEO PRODUCTION & RANKING

video-ranking-on-google-serviceIf you want your business to grow online, enhance your credibility, and contribute to a powerful marketing strategy, video production should be a part of your brand. As technology grows, interactive video becomes immensely popular. Engage your audience with your message through captivating video, or an animated movie. JustAddColor can take your video viral by publishing it on social media sites such as Youtube. This in turn can bring you a lot of potential customers by broadcasting your products or services available outside your website.

We optimize the ranking for each and every video to target you business audience. By optimizing the keywords and search phrases in the title and body content and tags we are able to position your video in Google’s search results and the top listings of Youtube and searching the videos tab on Google. We place your contact info in the video and a clickable link under the video that leads your potential clients to your website for lead capture and customer acquisition.

 

 

SALES FUNNEL

sales-funnel-serviceWith the idea of the Sales Funnel, we use the metaphor of a funnel (wide at the top, narrow at the bottom) to monitor the sales process. At the top of the funnel you have “unqualified prospects” – the very many people who you think might need your product or service, but to whom you’ve never spoken. At the bottom of the funnel, many sales and delivery steps later, you have people who have received delivery of your product or service and have paid for it.

The metaphor of the funnel is used because people drop away at each stage of a long sales process: For example, many of your unqualified prospects may have existing suppliers with whom they’re very satisfied. Others may have needs which other competitors are better-placed to satisfy. Still others may love your products, but not have the budget to buy them.

With the idea of the Sales Funnel, we use the metaphor of a funnel (wide at the top, narrow at the bottom) to monitor the sales process.

At the top of the funnel you have “unqualified prospects” – the very many people who you think might need your product or service, but to whom you’ve never spoken. At the bottom of the funnel, many sales and delivery steps later, you have people who have received delivery of your product or service and have paid for it. The metaphor of the funnel is used because people drop away at each stage of a long sales process: For example, many of your unqualified prospects may have existing suppliers with whom they’re very satisfied. Others may have needs which other competitors are better-placed to satisfy. Still others may love your products, but not have the budget to buy them.

By using the sales funnel, and by quantifying the number of prospects at each stage of the process, you can predict the number of prospects who will, in time, become customers. More than this, by looking at the way in which these numbers change over time, you can spot problems in the sales pipeline and take corrective action early.

For example, if you spot that very few mailings have taken place in a month, you might expect that in a few months time, sales might dry up. Next month, you should make sure that more mailers than normal are sent out. Use of the Sales Funnel shows roadblocks and times of standstill, or if there are an insufficient number of leads at any stage. This knowledge allows you to determine where sales people should focus attention and efforts to keep sales at the desired level and to meet sales targets.

The funnel can also point out where improvements need to be made within the sales process. These may be as simple as implementing additional sales training or ensuring that sales representatives put sufficient focus on all steps of the sales process. In the example shown in figure 1, a manager might be pleased by the amount of early stage prospecting in the month, but might worry that there’s been a drop off in activity later in the sales process. In the next month, he or she might work with sales people to increase the effort put into solution development and negotiation.

If you’re to use sales funnel reporting effectively, it’s a huge benefit to have an effective and properly maintained sales contact management system, with a prospect status and progression workflow in-built. Without this, reporting can be hard work and very time-consuming. ”

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